While travel, leisure and hospitality have taken a down turn during the coronavirus pandemic. Fast food chains are still getting their big bucks in return. Burger King and McDonald’s would often perform better because the cost of food prices are generally much cheaper. People will always need food to eat. In 2009–2010, during the recession while many stores closed down. KFC and Subway lead the way to expand to more locations in the same period. McDonald’s always grew in revenue by opening up more locations each time.

Wikimedia Commons

McDonald’s Origins — how it all started?

The “Mc” part means son. “Donald” part means ruler of the world. Started…


Many founders of the worlds largest startups came from a payments company called PayPal. In 1998, things were very different back then. There was no Twitter or Facebook at a time where Yahoo was dominating the search engine.

The PayPal Wars by Eric Jackson is a great book to read for anybody looking at the origins of all the great founders of today. It not only explains who but also how they were back then. It contains the entire journey of PayPal from the start to the Godzilla it became. …


Steve Jobs was not only one of the best innovators of our time but also an exceptional presenter. He presented like no other entrepreneur has or well at least in his time. Since then many entrepreneurs have been using him as inspiration to boost their marketing strategies. Steve Jobs is at top of the chain
when it comes marketing, he is not only good but brilliant.

When Steve Jobs presented the iPhone, he only had 5 slides. He kept it sweet, short and simple.

Slide 1: “Wide-screen iPod with touch controls, a revolutionary mobile phone, and a breakthrough internet communication…


This is one of my favourite videos by far, regardless of whether we all like to wear shorts and present a brand new product in a shorts. There are some valuable lessons to learn from watching 5 minutes of this historical marketing video.

I will go over four of the lessons I learnt while watching the video.

Wikipedia

Lesson One: Marketing is about values

Steve Jobs highlights the importance of values and how it is significant to be very clear of what your company has to offer because of all the interruptions and disturbances in the competitive market. …


Problems don’t knock when they approach you neither do they show any sign they are coming. Thus everyone should be prepared on how to solve these problems when they approach. In life there are complex problems which you encounter and feel as if your mind has failed to function or it has collapsed. But at the end you get a solution to the problem. Everybody at one time or another faced a complex problem in life. This makes it important to learn and understand skills of solving complex problems. Don’t wait until that moment when you are faced with the…


Ethereum Logo

What is Ethereum?

Ethereum is an open source blockchain infrastructure that allows developers to build decentralized applications.

Ethereum is a distributed public blockchain network, instead of mining for bitcoin, miners work to earn Ether. Ether gets also used to pay to pay for transaction fees and services on the Ethereum network.

What is a Smart Contract?

Computer code that allows for the exchange of value. When smart contracts run on the blockchain, they run exactly as programmed without any possibility of a third party.

This is a contract between two parties where the code is on the blockchain. The parties involved are not known. …

Ziyaad Parker

Technology Developer and Enthusiast. Web, Mobile, Data Science and AI. www.twitter.com/ziyaadparker

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store